If there’s a single lesson that life teaches us, it’s that wishing doesn’t make it so. Words and thoughts don’t change anything. Language and reality are kept strictly apart — reality is tough, unyielding stuff, and it doesn’t care what you think or feel or say about it. Or it shouldn’t. You deal with it, and you get on with your life.
Little children don’t know that. Magical thinking: that’s what Freud called it. Once we learn otherwise we cease to be children. The separation of word and thing is the essential fact on which our adult lives are founded.
But somewhere in the heat of magic that boundary between word and thing ruptures. It cracks, and the one flows back into the other, and the two melt together and fuse. Language gets tangled up with the world it describes."
We love this passage from The Magicians by Lev Grossman. It’s beautiful in its own right, and it also feels strangely appropriate for this new (ad)venture we’re starting. Let’s create some bookstore magic.